• Because the customer has a need, we have a job to do.
• Because the customer has a choice, we must be the better choice.
• Because the customer has sensibilities, we must be considerate.
• Because the customer has an urgency, we must be quick.
• Because the customer is unique, we must be flexible.
• Because the customer has high expectations, we must excel.
• Because the customer has influence, we have the hope of more customers.
• Because of the customer, we exist!

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